The Voice of Downtown

Welcome to our great city. The Downtown Ventura Business Improvement District (d.b.a. Downtown Ventura Partners) has been serving Ventura’s historic core for 10 years. We lead with a clear mission: To make Downtown as clean and safe and economically viable (and fun) as possible. We step in to address particular needs above what the City can do. And the success of our Downtown is based upon partnership.

In July 2019, Downtown property owners voted overwhelmingly to renew and nearly double the size of the District, continuing a dedicated funding stream for enhanced clean and safe services, place-making and economic development programs through Dec. 31, 2029. We eagerly serve as the voice for downtowners and play a vital role in the growth and vitality of our evolving urban core.

We couldn’t be more proud of the expansion and support. 2020 will be an exciting year, with added staff, strong funding and endless possibilities. We are rolling up our sleeves and jumping in.

We invite you to download our 2020 Budget and Priorities guide or peruse the same material below. Additional legal and background materials are available from our Minutes and Documents Archive.

Enjoy our City,
Kevin Clerici
Executive Director

Our Mission

  • A clean, safe, well-lit, and inviting appearance, both day and night.
  • Appealing storefronts occupied with an eclectic variety of inviting and interesting retail and service businesses.
  • High-quality activities and events that will attract and benefit area residents, businesses and visitors.
  • Historic architecture preservation and adaptive reuse that offers visual unity and quality experiences.
  • A healthy mix of retail, restaurant, entertainment and service businesses and to be known as having a reputation for welcoming and supporting new businesses.
  • Creative and lively places where people will live, work, shop, enjoy, remember and return.
  • Improved connections with our natural resources, from our beaches and state parks to the Ventura River to the Ventura Botanical Gardens and public spaces.

A Robust Vehicle for Success

Separate Parts Contributing to a Collective Whole

Downtowns, new and old, frequently rely on a skilled management firm like Downtown Ventura Partners to navigate economic changes.

A Property-Based Business Improvement District, or PBID, is a designated area in which property owners choose to assess themselves to create funds that supplement baseline city services for the benefit of property owners, merchants, businesses, workers, visitors and residents. The model is strong and flexible.


In its basic form, a PBID creates and sustain a vibrant and prosperous City Center by:

  • Producing a consistently clean and attractive Downtown experience
  • Attracting and retaining new businesses
  • Cultivating a fun and vibrant Downtown
  • Enhancing property values, sales, and occupancies
  • Helping businesses compete locally and regionally

Making a Difference Across the Country and State

Over the past 25 years, PBIDs have benefited more than 1,000 communities across the United States. They have consistently been successful in improving areas as diverse as Oakland, San Francisco, San Jose, Santa Cruz, Los Angeles, and Santa Monica.

The Model in Ventura

Property owners within the established footprint of Ventura’s PBID pay an annual assessment based on the square footage of both their underlying parcel as well as any building on top of it.

An 11-member board of directors oversees the organization’s work. Seven must be real property owners who pay into the district. The Ventura City Council appoints one council member to the board. The remaining seats can be filled with business owners or nonprofits in the district.

Regular meetings are open to the public. Board minutes are available in our Minutes & Documents Archive.

2020 Budget

Building on Success

A budget is a statement of one’s values and priorities. Downtown Ventura Partners, through outreach and stakeholder input, prioritizes programs and strategic services that address fundamental needs of the District. The renewal and expansion vote is evidence of DVP’s focus on consistent, high-quality services to property owners, merchants, businesses, workers, visitors and residents. We look forward to building on that success as we enter a new 10-year window of service and growth.

Budget Grows with District Expansion

The budget projection for 2020 is $1.66 million, up from to $1.1 million in 2019.
The funds derive from two major sources: PBID Assessment fees paid by property owners, totaling $962,000, and contracts, sponsorships and building revenues totaling a projected $702,000.

PBID Allocation

Downtown Ventura Partners, listening to stakeholder input, prioritizes its commitment to keeping the district Clean & Safe by allocating 70% of its budget ($685,900) to this critical service. Another 20% ($178,200) supports Economic Enhancements, from events and our newsletter to business recruitment and retention programs. The final slice of the budget earmarks 10% of funds ($96,200) to Advocacy & Administration, which includes DVP’s outreach, administrative expenses and advocacy at City Hall and other agencies.

2020 Priorities

Downtown Ventura Partners will focus on these goals for the year 2020.

  • Successfully launch our daily Clean & Safe services in new expansion area.
  • Continue to emphasize District wide cleanliness, particularly steam-cleaning.
  • Contract with the CLUE Consulting Group to produce a forward-thinking Strategic Plan.
  • Advance our parking goals related to the new parking structure and other plans in progress.
  • Deploy Julie Henszey, the new Activation Manager, to engage all existing and new stakeholders.
  • Promote and market Downtown as an authentic and activated cultural and retail space and increasingly residential hub of the community.
  • Continue stewardship of the expanded Park Safety Ambassador Program, and seek to expand evening hours in summer.
  • Organize and support high-quality community events, and inform further refinements to the City’s Special Event permitting process.
  • Support completion of the private-public alley improvements behind the Santa Clara parking structure.
  • Support completion of JDA West’s Haven/Coastline apartment community and champion improvements and connection to the Pier/beach at South Ash Street.
  • Partner with Code Enforcement to remove news racks and clean up derelict or abandoned properties.