This year is the 50th anniversary of the Petula Clark’s famous song Downtown. One of the memorable lines in the song is everything is waiting for you, which is the inspiration for our next Downtown advertising campaign.We are refreshing a successful past campaign that highlighted Downtown business owners and the goods they sell. After all, it’s all of YOU who make Downtown great! We want visitors to know our wonderful collection of owners and employees who know their merchandise, live it and love it. You can’t find that at The Collection, and you’ll never find that at any Mall.
We will be featuring ads in the Ventura Breeze, VC Reporter, Ventana, VC Star, and other specific venues that fit the campaign, such as Edible Ojai and 805 Living Magazine. The creation and printing will be around $4,000 per ad. Businesses interested in being featured will pay $300 to be included in the ad. DVP will pay the difference. The first 7-8 people who respond will be featured. We will do four different ads: one for retail, one for restaurants/bars, one for the salons, and the last will be a mixture of all groups. Please let me know which ad you would like to be featured in? I expect the spots to fill up quickly, so if this interests you, let me know as soon as possible. 2 spots for retail have been taken already! If you have any questions at all, please don’t hesistate to ask Kevin or Meredith.