The Habit Burger Grill

In 1969 when Brent Reichard was 16, he went to work for the Habit Burger Grill in Santa Barbara and fell in love with the business. Four years later Brent and his brother Bruce borrowed some money from mom and bought the Habit. The brothers knew that the secret of a truly great burger was in the details, so they rebuilt Habit burgers from bottom to top. For almost 40 years, the Reichard brothers’ passion for making the tastiest burgers has fueled the success of Habit Burger Grill.