Snapper Jack’s menu was designed with “Cal-Mex” flavors in mind, combining fresh local California produce with traditional Mexican dishes. Along with an innovative menu, they developed a unique salsa bar that grew and transformed until it reached its wildly popular end result: nine savory and original salsas that perfectly complement all of their menu items, plus the star of the show — their Secret Shack Sauce.
Their Healthier Options Menu includes items geared toward multiple facets of nutrition and health. They offer whole wheat tortillas and several options for vegetarians and vegans. There are gluten-free items on their menu, as well as many that can easily be modified to accommodate a gluten-free diet. Their battered fish tacos are made with homemade batter and fried in canola oil. They recently developed their own organic horchata (traditional beverage) recipe, and they offer organic milk and organic apple juice options with their child’s plates. They do not, and never will, use lard or anything with trans fats or MSG.
Their philosophy has always been to forego advertising in favor of donating to local community projects. They rely on word of mouth and outstanding customer service for repeat business. This has turned out to be very successful.