Starting June 16

For 30 Days Straight

Sip | Stroll | Shop

• You’ve read all your books. 
• You’ve shared all your recipes.
• You’ve cleaned all your power tools.

It’s time to leave your house and come Downtown!



Donate for Music and a Strong Future of Enhanced Public Spaces

At our non-profit, we serve our downtown merchants. That’s our job. Your job is to come downtown — safely and socially distanced.

But it doesn’t stop there. We have big ideas that you can help with!


 
BIG IDEAS

An aspirational VISION we embrace is a vibrant downtown with enhanced public outdoor spaces. While there are many routes to this vision, one with strong potential is permanently opening a portion of Main Street to pedestrians and closing it to vehicles. 

We have turned over the most valuable space in our downtown to the storage of empty vehicles: our Main Street. We would not park our car in our living room, yet we have created shopping and dining experiences built around a model putting vehicular traffic center stage. While this made sense one hundred years ago, it may not be the most conducive to a vibrant future.

The permanent opening of a street to pedestrians, in the same vein as Santa Monica’s Third Street Promenade, can foster new levels of public life and a healthy, desirable lifestyle.

Ventura’s downtown currently lacks a variety of spaces to sit with an ice cream cone or read a book or chat with friends. There is limited public space for a poetry slam or small acoustic performance unless it is designed as a temporary space. 

Our 30-day pilot street closure program will not only help restaurants and other merchants regain lost ground now, it will also serve as a brief experiment in the pros and cons of reimagining a city center with permanent public space. 


 
HELP US WITH THIS STEPPING STONE TO OUR VISION

Now is the time to think boldly.

Please consider funding programs that will ensure our upcoming 30-day event enjoys maximum success as a demonstration project.

The event will naturally spark conversation and curiosity around pedestrian-friendly spaces. This can lead to inclusive, focused  conversations around designing a permanent closure prioritizing people over cars.

Choose your program

Choose from three programs to support in conjunction with the 30-day event. The music program requires $10,000 to move forward and we are 30% of the way there. The other programs can move forward without a hard goal and can expand as additional funds come in. Your contribution is tax deductible and you will receive an official receipt.

If you love

• Hearing live acoustic music — safely
• Bicycling to reduce carbon emissions
• Walking into a green streetscape

then please fund

• local solo and duo musicians
• bike racks and a valet service
• temporary potted plants 




 


Map of Area

You can wet your whistle and nosh some good eats at any of the participating restaurants located on four blocks of Main and California. Every shop has an open door ready for you to walk through.